Adam Gorman

Senior Lecturer – Skill Acquisition – Adam Gorman, Queensland University of Technology

Adam Gorman is a Senior Lecturer in Sports Coaching and Motor Control and Learning in the School of Exercise & Nutrition Sciences, Faculty of Health, Queensland University of Technology. Adam worked at the Australian Institute of Sport with elite coaches and athletes for 10 years as a Skill Acquisition Specialist, and he continues to work with elite teams in a variety of sports including basketball, rugby league, and athletics.

The Business of Sports Coaching

Ian Renshaw1 & Adam D. Gorman1

1School of Exercise & Nutrition Sciences, Faculty of Health, Queensland University of Technology

Just like in business, coaching in sport is concerned with maximising the potential of individuals to achieve specific outcome goals. In high profile professional sport, the media obsession with big personality coaches acts to limit understanding of the modern coaching process. Elite level modern coaching is complex and the head coach is much like a conductor co-ordinating support teams and athletes with the aim of winning a gold medal or a premiership. This presentation will aim to shed light on these processes by discussing examples from our work with high performing coaches across a range of sports across the world. We aim to provide insights that can transfer to the business world.